Best Ways To Drive HighQuality Traffic
Best Ways To Drive HighQuality Traffic
1. Native Ads
Native ads are taking the marketing world by storm because of their effectiveness. Studies show that people respond well to seamlessly integrated content that adds to their user experience. 57% of millennials will visit engaging content even if it is obviously sponsored. Native ad spending is projected to hit $7.9 billion in 2015, and experts estimate the number will shoot to $21 billion by 2017.
Nowadays, everyone wants to be a native advertiser, and platforms are popping up everywhere. If youre exploring native advertising, make sure you are working with a topperforming company. Dont let yourself be just a number in a sea of advertisers and publishers; choose a platform that emphasizes quality over quantity. This will also ensure highquality traffic reaches your site.
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2. Guest Blogging
You might feel the need to keep your absolute best content on your own site. But guest blogging on other industry sites gives you exposure and credibility. Inbound web traffic is also a result of guest blogging. Most websites will allow the writer to link back to his own site or share his social media handles. This typically results in a follower increase and a boost in organic search ranks.
Heres how to start out with guest blogging:
1.Work with smaller publishers first
2.Use smaller publications to build an established online portfolio to present to larger publishers
3.Be willing to allow industry guest posts on your site
An engaging, wellformed comment on a blog or in a forum can give you 17.4 visitors to your site, according to Neil Patel. Comments are a great way to leave quality linkbacks to your content.
However, avoid spamming or writing, Great blog post. That contributes nothing to the conversation, and no one is going to click on a poorly developed comment.
Take 2 minutes to type 68 sentences:
1.Did the post help you? How?
2.What did you learn?
3.Did you try it out? How did it work?
4.What would you like to read from the author in the future?
Contributing value to the thread is much more effective than adding a spam sentence.
4. Repurpose Your Content
Chances are, you have months, if not years, of content on your website. Chances also are that you havent repromoted or republished them since you originally wrote them.
Repurposing your old content is easy, and its also an effective way to drive new traffic to your site.
1.Turn a blog post into a Slideshare.
2.Take your main talking points from a presentation and expand on them in an article.
3.If you have the resources, create an original video. Over 20% of American adults watch original video content every month, bringing the audience to 52 million per month (IAB).
5. OptimizeFor Mobile
Weve heard that 2015 is the year of mobile, and search engines like Google are putting more and more emphasis on your sites mobile capabilities.
1.Make your website responsive, which means the design will easy convert to desktop, mobile, tablet, and back and forth. Heres more from John Rampton on the increased importance of a responsive design.
2.Make fonts/colors/sizes appealing for mobile. Dont make text super small because a phone screen will already be much smaller. Split test between coloring for buttons like Sign Up Now! to see if red or green works better, etc. You might get different results than on a desktop.
3.Check your mobile speed. Speed also is a top metric for websites, so make sure your site is just as fast on mobile as it is on desktop.
According to KISSmetrics, 30% of users will only wait 610 seconds for a page to load before they leave the site. 31% of users expect a mobile site to load a little slower than a desktop, but 25% expect a mobile site to load almost as fast. Having a responsive mobile design can increase your organic search results.
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